If you are in a band and need to get the word out, custom band stickers are a great way to spread the word. Most new bands have very little money for advertising or promotion. Stickers are incredibly cheap, easy to distribute, and can give you a presence in the places your audience hangs out. Custom stickers last a very long time, don’t spoil and never go out of style. They are easy to transport, hundreds will fit in your coat pocket, are very cheap to send in the mail and are a fun giveaway. acrylic charms
If your band has a logo, get some small stickers printed with your band name. Large stickers don’t get stuck as much as small sizes, simply due to the space they take up. If you want your stickers everywhere, make them smaller rather than larger. Stick with one or two colors and a standard size so that they are cheap to print. For example, five hundred 2″x3″ one-color vinyl stickers from StickerGiant, a well-known sticker printer, would cost you around $110 or about twenty cents a piece. Don’t order just a few from a print-on-demand company. Your initial outlay will be less but the cost per sticker will be much higher, and the low quality will be disappointing.
Put your logo, band name, and website address on the sticker. Be sure to get the most out of that little bit of marketing surface. When designing the sticker, create several designs and have your friends pick the one they like best. More ideas always result in a better sticker design. Be sure to prepare your artwork to the specifications provided by your printer.
1) Concerts of similar genre bands are a good place to start distributing your stickers. Bring them to concerts and hand them out. Resist sticking them all over the venue. They will be scraped off and will piss off the staff. Above the urinal is the only place in most venues stickers will get seen, so limit your sticking to bathrooms. Many venues encourage or allow stickers. This is the ideal situation – no bad karma AND free promotion.
2) Include stickers with merchandise. If you are selling CDs, every CD should have a sticker or two included. If you have a gig, give a stack to the doorman to hand out to everyone attending.
3) If you have a MySpace page or a website, include an offer to send free stickers to fans. Ask them to friend you on MySpace and send an email to you. In exchange for free stickers you get a mailing list of potential fans that you can announce your gigs to. If you don’t want to spend the money required to mail free stickers you can ask users of your websites to email for instructions on how to get free stickers. When the users write and email to you asking about the stickers, you can instruct them to send a self addressed stamped envelope (SASE) to you saving you the money and time required to label and send stickers out in the mail.
4) Last but not least, friends and family members are your core support group. Give them a few stickers each and ask them to spread the sticker love. You will be surprised where the stickers may end up.